organisational storytelling
Click here to sign up for Cafe Copywriter news, writing tips, workshops and online courses. I was reminded forcibly this month of why storytelling is such a powerful medium for business as I began editing an online happiness programme. It talked about our desire to “be approved of”. Being part of a tribe was vital […]
Click here to sign up for Cafe Copywriter news, writing tips, workshops and online courses. 6 Essential Actions to Improve Unscheduled Care is a flagship programme from the Scottish Government, created to help NHS Scotland tackle problems associated with emergency care. I work with the Scottish Government as a case study writer, helping to capture […]
Once upon a time… stories were something that began with once upon a time. They were mostly for children. Or for entertainment. But then a few years ago, businesses began to cotton on to the power of stories… READ MORE HERE…